DRIVING CORPORATE PERFORMANCE–ASIA
提升企业绩效 - 亚洲课程
重新界定绩效
全球经济危机日益加深,市场环境不断恶化,运营风险与战略风险持续升高 — 所有这些,都对
致力于提高公司绩效的管理者带来了严峻的考验。当今全球商业领袖们认识到,要实现战略目
标,不仅需要对战略进行有效的沟通、评估和监管,还需要恰当地分配资源并协调整个组织机构
为这些目标而奋斗。为应对这些挑战,光华管理学院与哈佛商学院在上海联袂推出高层管理课
程:“提升企业绩效:用平衡计分卡连接战略与系统”。您将与全球其他商业领袖们一起,通过
学习设计、实施,并管理经营体系,探索战略与系统之间至关重要的关联,从而在困境中提升企
业价值。
www.exed.hbs.edu/programs/dcpch/
www.gsm.pku.edu.cn
REDEFINING PERFORMANCE
A deepening global economic crisis, deteriorating market conditions, and increasing operational
and strategic risks have raised the stakes for those charged with driving corporate performance.
Today’s top global business leaders understand that achieving strategic goals not only calls for
effectively communicating, measuring, and monitoring strategy—but also for properly allocating
resources and aligning the entire organization in pursuit of those goals. To meet these challenges
Guanghua School of Management and Harvard Business School jointly offer Driving Corporate
Performance–Asia: Using the Balanced Scorecard to Link Strategy with Systems. You will join
global business leaders to explore these vital connections by learning to design, implement,
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