A12
sec tion
the gazette
montrealgazette.com M o n d ay, November 15, 2010 battle of the telcos
We're starting to see results from the pricing war between Bell and Videotron. Who's winning the race montrealgazette.com/business
YOUR
the entrepreneurs
NEWS FOR INVESTORS & ENTREPRENEURS
A12 | THE GAZETTE | MONTREAL | MONdAy, NOvEMbER 15, 2010 | EdITOR: bRyAN dEMCHINSKy | 514 987 2512 | bdemchin@montrealgazette.com
BUsiness
Small is big at this business
oNe-oN-oNe AtteNtioN is lorie Docker's focus at Medispa, an intimate service in an industry of monster-size spas
spa boasts a large male clientele. "About 40 per cent are men," Docker said. "Men are very different than woman, they value their privacy so much with regards to any treatment so our private set-up is ideal for them as we always accommodate their needs in terms of scheduling." Docker's emphasis on personal, customized service has been very successful. In their first three years of business they grew at a rate of 30 per cent each year. "In that third year we decided we had to be careful because we didn't want to be overstocked with clients as our retention rate is up around 75
MEGAn MArTin SPECIAL TO THE GAZETTE
I
n the spa industry, the rule of thumb is usually the bigger the better. The norm is typically a large space equipped with several estheticians who offer a multitude of services to a huge number of clients. Makes sense, right Wrong, says Lorie Docker, owner of Medispa Jouvence in Westmount. "We're a modern business with an old-fashioned approach, so we wanted our spa to be small and intimate," Docker said. "From the beginning, we wanted it to be focused
"You feel so special there, you're treated so differently … it's so personal."
Radio peRsonality suzanne desautels
"Men are very different than women … so our private set-up is ideal for them."
Medispa Jouvence owneR loRie dockeR
on the services and one-on-one time with the clients while respecting their desire for privacy ." The highly specialized skin centre opened nine years ago in the Westmount Medical Building on Sherbrooke St. It's a medical spa, meaning that it doesn't offer the conventional services like pedicures and massages, but rather several skin treatments and laser hair removal. The spa also sells Docker's own line of specialized skin care products. "When I was studying to be an esthetician, I realized right away that I was very interested in the science of skin and the chemistry of the products available," Docker said. "That's why our spa focuses on the skin, and treatments such as peels and anti-aging." Docker has taken a different approach to the science of beauty. "I can't imagine anyone else touching my skin, Lorie is so good at what

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